Duration: 24 months: 1st January 2017 - 31st December 2018
Location: The project has a European scope and take place in 7 EU countries: Italy, Denmark, Austria, Romania, Greece, Slovenia, Turkey
Applicant / Coordinator: Uisp
Funding body: EU Erasmus + Sport 2016 programme
#DopOut project consists of the sharing at EU level of a UISP best practice of a social media communication and awareness raising campaign addressed to young people (11-18 years) on doping and pharmacological pollution (use of drugs and prescription medicines) in sports.
The project involved school’s students and adolescents and has been developed with their active participation, as for the peer-education approach, in the enlivenment of a communication campaign through social media and multimedia tools.
Young people created and independently managed the campaign, directly designing tools and materials and animating it by posting videos, messages and all materials they might have produced. Students also contributed to the elaboration of a promotional video (shaped as a speechless animation, hinging on symbolisms and universal languages) and co-designed promotional outdoor sports events aiming at involving adolescents outside schools. A promotional conference has been organized for the start-up of the campaign.
An evaluation report has been elaborated and presented to main sectoral stakeholders, Institutions, Sports governing bodies, politicians and EU Parliament Deputies in a final conference hold in Rome (IT) at the Italian liaison office of the European Parliament.
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