Culture, sport, civic participation and social networks against discrimination to enhance social inclusion


Duration: 18 months: 01th May 2019 - 31st November 2020 (due to Covid-19 the closing date has been extended and the project ended in  February 2021) 

Location: The project has a National scope and takes place in 4 Italian cities: Bologna, Genoa, Caserta and Rome

Applicant / Coordinator: European Committee for Training and Agriculture (CEFA Onlus),


  • Unione Italiana Sport Per tutti – UISP, Rome
  • A Sud Ecologia e Cooperazione Onlus, Rome
  • LUNARIA Associazione di Promozione Sociale e Impresa Sociale, Rome
  • Associazione Arci Aps Comitato regionale Liguria- Arci Liguria aps, Genoa
  • Associazione ARCI Caserta, Caserta
  • Municipality of Bologna, New Citizenship Area, Social Inclusion and Neighborhoods - Office New Citizenship and Cooperation
  • Arci Culture Solidali – ARCS


Funding body: AICS – Italian Agency for Cooperation and Development / ECG 2018


PINOCCHIO project, of which Uisp is a partner, comes from the need to develop actions of active citizenship and public awareness to counter the incidence of the phenomenon of xenophobic discrimination in the inclusion processes that characterize contemporary societies.

The intervention strategy is developed through three interconnected activity areas.

1: Creation of a set of original digital learning tools with which to facilitate the comprehension of the behavioral modalities that the discriminatory phenomenon assumes in everyday life.

2: Implementation of capacity-building workshops aimed at strengthening the target groups' skills / abilities in the discriminatory attitudes and behaviors assessment and prevention processes. 40 class groups (15-35 years), 20 Social Promotion Associations, 20 Amateur Sports Associations are involved, and workshops take place in 4 cities (Bologna, Rome, Genoa, Caserta). The participatory laboratorial methodology, reinforced by the digital learning component, facilitates the involvement and the "call to action" participation of the beneficiaries.

3: Promotion of a communication campaign in line with the objective of combating phenomena of discrimination and the promotion of cultural and social interaction both in everyday life and in virtual communities. The action includes a digital communication strategy based on verifiable data and the deconstruction of false news, supported by the creation of 3 original videos distributed on the YouMedia channels of and the You Tube channel of the influencer Lorenzo Baglioni and by call to action proposals that want to stimulate interactions with the contents of the campaign, relaunched on the project's social networks and in occasion of live public events.


OBJECTIVES: :            
OS1: Activate a training process that encourages people to commit themselves directly to foster change by combating forms of xenophobic discrimination in the social and community life in 4 pilot cities.

OS2. Contribute to combating phenomena of discrimination, intolerance and hatred by enhancing diversity and promoting cultural and social interaction in national public opinion with an original communication campaign (online and off line).



  • Creation of a set of digital learning tools for activities of understanding and strengthening in the prevention of acts of discrimination to be used in training and associative contexts made available online.
  • Implementation of experiential and participatory laboratories for 10 class groups (secondary schools and vocational training centres) on discrimination perceived and reported in the educational / training context of 4 cities. Module 1: 2-hour theatre-forum workshops;Module 2. 3 meetings of 2 hours of return and collection of emerged instances.  
  • Implementation of capacity building paths aimed at strengthening the skills / abilities of organizations in the processes of assessment and prevention of discriminatory attitudes and behaviour. Module: 10 hours in each city for 50 trainers / organizations' members.
  • Implementation of capacity building paths aimed at strengthening amateur sport associations' skills / abilities in the processes of assessment and prevention of discriminatory attitudes and behaviours. Module: 10 hours in each city for 50 instructors / members of sport associations.
  • Drafting of recommendations for schools and associations. Collection of material from laboratories and capacity building; editing and sharing of final toolkit; dissemination (digital).
  • Elaborate a communication strategy promoting cultural and social interaction in everyday life. The action includes: Identity and branding design;Video promotion;Social strategy (posts on Facebook page and Instagram account);Press office and digital PR activities (national press conference, building of journalists' network for content dissemination, creation of web influencers' network).


Fore more info:











Ufficio progetti - Sede Uisp Nazionale
L.go Nino Franchellucci, 73 00155 Roma
Tel.: +39.06.43984350 - 345 - 346
Fax: 06.43984320