MOVEMENT PILLS

Sport as a natural remedy to enhance EU citizens health

 

 

Duration: n. 30 months: 1 November 2023 – 30 April 2026

Location: the project is European in scope and takes place in Italy, Denmark, Belgium, Romania, Bulgaria, Greece, Poland

 

Applicant/Coordinator: UISP APS

Partners:

INTERNATIONAL SPORT AND CULTURE ASSOCIATION -ISCA

EUROPEAN PLATFORM FOR SPORTS AND INNOVATION BE

UNIVERSITATEA OVIDIUS DIN CONSTANTA

ASSOCIATION BG BE ACTIVE ASSOCIATION

OLYMPIACOS SYNDESMOS FILATHLON PIREOS Greece

SWIM FOR A DREAM

 

Funding body: European Education and Culture Executive Agency (EACEA)- ERASMUS-SPORT-2023-SCP

 

 

SUMMARY:

With the aim of TACKLING SEDENTARY LIVESTYLES and promote physical activity, "Movement Pills" is a project addressed to citizens of partner countries conceived for the empowerment of PRIMARY HEALTH PREVENTION.

The concept is built around the development of EU wide campaign to raise awareness and promote PHYSICAL ACTIVITY intended as a NATURAL REMEDY capable of preventing and/or lowering the incidence of developing pathologies closely related to a sedentary lifestyle.

The project therefore provides for the widespread distribution, in partner countries, of a great number of MOVEMENT PILLS BOXES, real boxes that resemble those of medicines, but containing a trial subscription for 2 FREE MONTHS OF PHYSICAL ACTIVITY in the gyms and swimming pools adhering to the project, login credentials to access interactive ONLINE SPORT LESSONS and/or video tutorials, and a leaflet providing INFORMATION on the benefits of physical activity and risks of sedentary lifestyles.

Just like remedies, boxes of Movement Pills are distributed in PHARMACIES.

As access to sport and physical activities opportunities suffers from different socio economic and cultural discrimination’s factors, such as gender, age, education, financial position, geographic location, ect., “Movement Pills” project is developed with a focus on INCLUSION. The range of sport activities provided will therefore include options that allow the inclusion of the categories of subjects at risk of exclusion

 

OBJECTIVES:

Develop and disseminate a common European-wide methodology to promote physical activity and active lifestyles, focusing on the link between sport and health, using pharmacies as a chain of engagement for beneficiaries and thereby counteracting health risks from inactivity.

 

PROJECT ACTIONS:    

WP1 - Project management and quality control

WP2 - Networking

• Establish and manage a broad thematic network and share a common action plan.
• Identify, contact and invite at least 15 other organizations to the network
• Provide an online platform for networking, sharing materials and tools, and capacity building

WP3- Knowledge Transfer:

• Sharing the methodological approach and building in the participating organizations the knowledge base for the execution of the Movement Pills methodology and then involving sedentary people in the project
• Production of a Toolkit
• Implementation of the Capacity Building Program.

WP4) Implementation and validation of the methodology:

• Implement, refine and validate a transferable methodology.
• Production of video tutorials for sports activities
• Production of movement pill boxes, pamphlets and posters
• Distribution of movement pill boxes
• Promotion of the experimentation (press conferences/promotional videos, etc.).
• Execution of the trial in IT/BG/EL/PL
• Online platform Sports content: Video tutorials
• Follow-up data collection and processing
• Evaluation report/impact assessment

 

WP5) Awareness raising and dissemination:

• Awareness raising and stakeholder engagement through the development of a decalogue of policy recommendations, which will be publicly presented to policy makers
• Development of a set of policy recommendations
• Development and sharing of the Plan for dissemination and dissemination of project results
• Organization of No. 7 multipier events

 

EXPECTED RESULTS:

• 5.000.000 people received information about the "Movement Pills" project and the health harms of a sedentary lifestyle through outreach (online + leaflets and brochures)
• 2.000.000 people informed and made aware of the health harms of a sedentary lifestyle through outreach, distribution of 360.000 boxes of exercise pills, and inquiries
• 90.000 people participated in a free two-month physical activity trial course (in person and/or online)
• 18.000 sedentary people who took advantage of the trial months resumed physical activity
• 5.000 sedentary people improved their health condition after resuming regular physical activity
• 250 collaborations (partnership agreements and/or memoranda of understanding) activated in the involved territories with institutional and sector actors (municipalities, grassroots sports associations, Public Health Service, voluntary associations)
• 1.900 Pharmacies involved
• 600 collaborations with sports clubs, gyms, swimming pools and sports facilities initiated
• 1.200 sports options offered to the target group
• 48 people including practitioners and managers from the sports sector and grassroots sports organizations members, who participated in the Capacity Building Program
• 7 organizations involved as consortium partners
• 15 additional organizations as new network partners participating through the online platform
• 7 policy makers recognized the model

 

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