Duration: n. 30 months: 1 November 2023 – 30 April 2026
Location: the project is European in scope and takes place in Italy, Denmark, Belgium, Romania, Bulgaria, Greece, Poland
Applicant/Coordinator: UISP APS
INTERNATIONAL SPORT AND CULTURE ASSOCIATION -ISCA
EUROPEAN PLATFORM FOR SPORTS AND INNOVATION BE
UNIVERSITATEA OVIDIUS DIN CONSTANTA
ASSOCIATION BG BE ACTIVE ASSOCIATION
OLYMPIACOS SYNDESMOS FILATHLON PIREOS Greece
SWIM FOR A DREAM
Funding body: European Education and Culture Executive Agency (EACEA)- ERASMUS-SPORT-2023-SCP
With the aim of TACKLING SEDENTARY LIVESTYLES and promote physical activity, "Movement Pills" is a project addressed to citizens of partner countries conceived for the empowerment of PRIMARY HEALTH PREVENTION.
The concept is built around the development of EU wide campaign to raise awareness and promote PHYSICAL ACTIVITY intended as a NATURAL REMEDY capable of preventing and/or lowering the incidence of developing pathologies closely related to a sedentary lifestyle.
The project therefore provides for the widespread distribution, in partner countries, of a great number of MOVEMENT PILLS BOXES, real boxes that resemble those of medicines, but containing a trial subscription for 2 FREE MONTHS OF PHYSICAL ACTIVITY in the gyms and swimming pools adhering to the project, login credentials to access interactive ONLINE SPORT LESSONS and/or video tutorials, and a leaflet providing INFORMATION on the benefits of physical activity and risks of sedentary lifestyles.
Just like remedies, boxes of Movement Pills are distributed in PHARMACIES.
As access to sport and physical activities opportunities suffers from different socio economic and cultural discrimination’s factors, such as gender, age, education, financial position, geographic location, ect., “Movement Pills” project is developed with a focus on INCLUSION. The range of sport activities provided will therefore include options that allow the inclusion of the categories of subjects at risk of exclusion
Develop and disseminate a common European-wide methodology to promote physical activity and active lifestyles, focusing on the link between sport and health, using pharmacies as a chain of engagement for beneficiaries and thereby counteracting health risks from inactivity.
WP1 - Project management and quality control
WP2 - Networking
WP3- Knowledge Transfer:
WP4) Implementation and validation of the methodology:
WP5) Awareness raising and dissemination: